Bang
& Olufsen

The
concept of Danish Design was based on the post war era's more
international taste, in which the social and the modern might
well be retained, but where tradition still played a part.
To Bang & Olufsen, design is a medium through which the
company’s values and visions are communicated about
technology and concepts. Design is nothing in itself unless
it is used to unite form and function. Therefore Bang &
Olufsen products are not only aesthetically pleasing but also
easy to use. This has always been the case with the company,
ever since its founding it has produced ranges of products
that were striking to look at, functional and manufactured
to the highest standards. As we know, Bang & Olufsen wants
people to control technology, not the other way round.
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